The annual Keep on Plungin’ New Year’s Day swim drew well over 100 participants to Mattapoisett Town Beach, continuing a tradition started in 2013 by Will and Michelle Huggins to help families facing expenses related to cancer care. In the last two years, the community-driven effort has benefitted three families and Dana Farber with a $1,000 donation in Huggins’ honor. This year, organizers anticipate supporting at least two more families with checks for $2,000. Photos by Mick Colageo