John Theriault, a resident of Mattapoisett, is launching a new weekly radio show focused on small business success using social media and the Internet. The show will be featured on WSAR 1480 AM on Wednesdays from 2 – 3 p.m.
Mr. Theriault is the founder owner of a company called Truventis, which provides social media strategy and marketing to businesses. The company is located in New Bedford, and works with regulated industries including banks, law firms, healthcare providers, and insurance agencies. Among the guests on the show will be Frank Almeida from First Citizens Credit Federal Credit Union on February 1st. The credit union was early to using social media and have demonstrated great success with it, including over a thousands fans who have “Liked” the credit union’s Facebook page.
In addition, future guests include the Director of the New Media Lab at the Boston Globe, an expert on Search Engine Optimization, and one of the leading authors on mobile marketing.
A podcast of the show will be available for free download on Truventis.com and on Facebook at the Digital Insider News. Mr. Theriault also plans to videotape programs and post them on YouTube.
Mr. Theriault noted, “We’re excited to be working with WSAR and Constant Contact on this show as a way to bring new ideas and tips to area small businesses who are using social media. A survey we did found that many SouthCoast area companies are using social media – particularly Facebook – but that they’d like both the content and results to be better. Our goal each week will be to provide business leaders with the insight and ideas to help achieve that.